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Why were cornflakes invented? What is the truth?

Why were cornflakes invented you may ask? So do thousands of people to really find out whether or not there is any truth to the rumour. That rumour being as reported in ‘NEWS‘ that Mr Kellogg, the man who created Corn Flakes, produced the cereal in the late 19th century and marketed it as a…

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Use of Palm Oil In Products: Consumer Opinion vs Product Cost

In the growing world of social awareness, products which violate anything, which goes against ones ethics, is one which is bound to come under scrutiny. From what seemed a distant memory, which has floated away with the breeze, has risen again with the strength of Social Media and in particular Facebook. Social Media is becoming…

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How Ruslan Kogan Can Inspire You to Start Your Online Dream

Ruslan Kogan is a rag’s to riches story and is one, which demonstrates how the power of an idea, lateral thinking, empowerment of staff and cheeky tenacity, can lead to amazing results. Ruslan like many entrepreneurs, does not come from a background of wealth and like myself, comes from an immigrant family, who decided to…

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How Redundancy Changed My Life

There was a moment in life where I realised that the system was not meant for me and realise how redundancy changed my life for the better. For over a decade of trying to build my career profile within the corporate marketing world, having worked across a range of large companies, that time was coming…

Blog | Travel

How long does it take to drive around Australia?

Australia is a massive country it measures almost 4,000 kilometres wide and is approximately 3,800 kilometres high. This is from the most northern point to the most southern point of Tasmania (the part most people forget to include in this measurement). How long does it take to drive around Australia you ask? It takes 14 days if you…

Blog | Statistics

How many pints in a keg in Australia?

As the beer loving nation that we are in Australia, I’m surprised that the knowledge of how many pints in a keg isn’t common knowledge. Well, the surprising fact here is that a commercial sized beer keg has 49.5 litres (Australian standard beer keg size) so with the knowledge of the standard pint size being 568ml, doing…