An Orgy of Consumerism called Christmas

The biggest retail event of the year is almost about to hit us. The consumerism called Christmas is bright and bubbly, people are having Christmas celebrations everywhere around Australia. Blinded by the new wave of Christmas lights, where rich people spend thousands of dollars on creating Christmas cheer for poor people to come and watch. Millions of people are currently rushing around their local shopping centre in a mad frenzy, knocking out anyone in their way. They are buying a whole bunch of ‘stuff’ for their family and friends. But has anyone stopped to think, wow, this is getting out of hand. I’m no Christmas grinch, I love Christmas, I love the idea of seeing my family and friends, but the reality is I can do that all year, I don’t need a reason do I? It’s all so confusing.

Does anyone remember when Santa used to be dressed in green, of course not, none of us are old enough to remember that. Santa used to be dressed in green. But he was also depicted in red, as well as sometimes being shown as a gnome. Interesting right? Santa was a gnome, now I get how he went down all those chimneys. Although the ‘poor’ Coca Cola company has been famously accused of being the company that changed the colour of Santa from green to red, it obviously makes sense right? But unfortunately for this consumerism hating fiend, it’s not true. They did however play a big part in continuously reminding us that Santa wore the same colours of Coke, thats a good thing of course? Santa drinks Coke, Coke must be good. No wonder why he’s such a big dude. Makes so much sense now, all that Coke and cookies.

But where does Christmas come from? I always thought it was the day for baby Jesus, when he came into the world and began his journey on saving all Christians and nobody else. It’s not true though, apparently the tradition of Christmas was one, which dates back to pre Christian pagan times. Although even more interesting is that gift giving used to be a tradition of the New Years. Where opening gifts would be seen as a blessing to make people feel good as the year comes to an end. Whilst the general thought in our modern times revolves around the Christian tradition of the birth of Christ, it’s quite interesting that many people, even non religious participate in this day. Which there are a lot of in Australia, but f$%k that, they say, I love Christmas. I guess sometimes perspective can make you realise that Religion has its place in creating happiness in the world, even if only an extremely small part.

But the question remains has this world of gift buying and mass consumerism, which ridiculously commences in October, a three month build up to the epic hoorah that is known as Christmas gone too far? But nobody wants to hear that question, Shut up Jay you Christmas grinch. The reality is people don’t care, just like most things. We like to pretend we do, but being rational is not one of our species best attributes. People just continue to buy stuff they can’t afford, people feel pressured into having to buy gifts for their kids and their families by the over the top marketing, which drives the expectations of these children from a very young age. Let me just say, there is definitely nothing wrong about wanting to make your kids happy, that’s not what I am getting at here. But it would definitely be sad if the kids of today are only getting any real sense of satisfaction and love, through material items. Surely there are bigger lessons we can teach the kids of the future. What giving really means!

On a positive note, Christmas is a great boost to the economy, there is no doubt that a dwindling retail sector continues to rely on this peak shopping season to keep them afloat. According to the CBA in a 2012 survey, the average Australian will spend $475 on Christmas gifts, equating to $7.8 Billion across the nation. So while this grinch mumbles over the evils of consumerism, I should state that I am not against Christmas in anyway. I just think some real perspective is needed. We have the opportunity at giving at any time during the year. We have the opportunity of seeing friends and family any time during the year. So let’s keep doing it. On that note, better duck off to the local shopping centre to buy my final gift for my dad. Always a tough one.

Related Post

Leave a Comment